The standard model for corporate sponsorship; product advertising and corporate entertainment, fits perfectly with the REOBT initiative, however that is only half the story. The multifaceted nature of REOBT presents many opportunities not immediately apparent. For instance the entire fly-on-the-wall TV documentary shares not just the theatrical story, but the stakeholders too. Pro-active full participation corporate engagement opens up unique brand exposure and media channels not always available to main sponsors. Enthused, committed sponsors, stakeholders and partnerships are encouraged, indeed business critical. Joint promotions with fellow contributors will be explored at every opportunity. Vast scope for innovation.